Email newsletters verses email digests. Reasons for both.OK I could probably list the reasons against both as well, but really you should only have a newsletter if certain things apply, otherwise you can get away with just sending out Feedburner-like emails of "this is what I posted to my blog today," type thing. Reasons for having an email newsletter:
- You have multiple blogs, (say, 3-5, and you want to send out a weekly digest of all the updates in one-fell-swoop.
- You want to have a discussion list.
- You have a blog and an online store, and maybe you want to put the newsletter sign up form in both places to do some cross-promotion. Maybe once in a while, (very sparingly!) you send out a deal to your subscribers.